Technology

Event tracking using GlobalData’s Social Media Analytics platform

By Globaldata

GlobalData Social Media Analytics dashboard tracks online conversations of Twitter Influencers and popular Reddit channels selected by GlobalData, which enable users to analyze in-depth all critical trends emerging on social platforms in real-time. Our latest ‘#WWDC2022’ is an event tracking report, based on the analysis of Twitter conversations of influencers, which are tracked by GlobalData’s Social Media Analytics Platform, related to the Apple’s Worldwide Developers Conference (WWDC) event, over the period 01 – 07 June 2022. Twitter Influencers’ conversations around #WWDC surged more than 70% in the WWDC event that took place in 2022, when compared to 2021, according to GlobalData’s Social Media Analytics Platform. Influencers’ sentiments were mostly positive, with 68% share of positive sentiments among total discussions on #WWDC22, which were led by discussions related to the enhanced Lock screen features, editable iMessages, revamped car play and Buy-now-pay-later addition to Apple Pay. However, a few influencers showed disappointment over no-show of Apple’s VR headsets and Apple glasses. For more information, download the report on #WWDC22: Event tracking using GlobalData Social Media analytics platform.

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