Digital commerce platform providers: Introduction
In the rapidly evolving digital marketplace, businesses are increasingly seeking robust digital commerce solutions.
With the right digital commerce platform, companies are often able to enhance their online presence and sales, something that is always important in a competitive marketplace.
For many companies, a high-quality digital commerce platform serves as the plinth on which the pillar of their online business is built.
As well as offering a user friendly platform, companies are able to integrate various functionalities, streamline online sales operations and provide a seamless customer experience.
Our expert buyer’s guide has been researched and written to assist businesses and professionals in identifying the most suitable digital commerce platform providers for their particular enterprise.
We also consider various components that can help businesses ensure that their digital commerce strategy is executed with precision and efficiency.
Who can benefit from our digital commerce platform providers guide
Our buyer’s guide has been written to provide valuable information for a wide range of industries.
These include, but are not limited to, retail, manufacturing, technology, and any company requiring a digital commerce platform to sell goods or services online.
It is particularly beneficial for decision-makers such as CTOs, eCommerce managers, digital strategists, and business owners who are responsible for selecting and implementing digital commerce solutions.
Key considerations: Choosing a digital commerce platform
When evaluating digital commerce platform providers, companies and buyers must consider several critical factors.
In doing so, they can ensure that their chosen solution clearly and demonstrably aligns with specifically defined business objectives and a wide range of operational requirements.
Scalability and Flexibility
Any digital commerce platform must be able to grow with your business and be fully scalable. Accommodating increased traffic and sales without compromising performance is a key necessity.
Buyers should carefully research and seek out platforms that offer flexibility in terms of customization and integration with their overall digital ecosystem.
User Experience and Design Capabilities
High-end digital commerce solutions and platforms should provide a seamless and engaging user experience. This should always include an intuitive navigation and responsive design, making it a genuinely superb user experience.
Digital commerce platforms should also allow for customisation, and this should be specifically designed to reflect your brand’s identity and meet specific customer needs.
Robust Security Features
Security is paramount in digital commerce, and the protection of data and transactional details is something that can never be compromised.
Buyers should always, without exception, ensure that any potential digital commerce platform adheres to industry standards and regulations.
Providers should offer features such as SSL certificates, data encryption, and secure payment processing as standard.
Integration and Compatibility
Demonstrating the ability to integrate with existing systems, such as CRM, ERP, and marketing automation tools, is essential.
This is crucial for a cohesive digital commerce strategy, as is compatibility with various payment gateways and shipping providers.
Support and Services
Any reliable digital commerce agency or service provider should offer comprehensive support, including technical assistance, training, and ongoing maintenance.
Evaluate the level of support offered and the provider’s reputation for customer service.
Industry-leading digital commerce platforms to consider
When selecting a digital commerce platform, consider the following solutions known for their robust features and reliability:
- Magento
- Shopify Plus
- BigCommerce
- Salesforce Commerce Cloud
- SAP Commerce Cloud
- Adobe Commerce
- WooCommerce
- Oracle Commerce
- PrestaShop
- Wix eCommerce
- Squarespace Commerce
- VTEX
- Kibo Commerce
- Episerver (Optimizely)
- 3dcart (now Shift4Shop)
Latest technological advancements in digital commerce platforms
With the digital commerce landscape continually evolving, remaining aware of innovation in your sector is key.
As technological advancements continue to drive innovation and improve customer experiences, this becomes ever more important.
Some of the latest trends to be aware of include:
- Integration of artificial intelligence (AI) for personalised shopping experiences
- Use of augmented reality (AR) to enhance product visualisation
- Adoption of headless commerce architectures for greater flexibility in front-end development.
Digital commerce platform providers: Our conclusion
Selecting the right digital commerce platform is a critical decision that can significantly impact the success of your online business.
By considering the factors outlined in our buyer’s guide and evaluating the specific systems and solutions available, businesses can make an informed choice.
Supporting their digital commerce strategy and positioning the company for growth in the competitive digital marketplace matters now more than ever.
References
- “The Forrester Wave™: B2C Commerce Suites, Q2 2020” (https://www.forrester.com/report/The+Forrester+Wave+B2C+Commerce+Suites+Q2+2020/-/E-RES157686)
- “Gartner Magic Quadrant for Digital Commerce” (https://www.gartner.com/en/documents/3989492/magic-quadrant-for-digital-commerce)
