Sales Intelligence: A Program To Accelerate Sales

The dynamics of B2B (Business to business) sales have rapidly changed over the last few years, especially during and post covid and will continue to do so. Some prominent shifts include, B2B organizations are switching to digital channels to drive customer engagement, more and more B2B organizations adopting to hybrid sales model and therefore programs such as sales intelligence are gaining traction. As per recent sales enablement collective 2022 report, 95% of survey respondents have a dedicated enablement team at their company, and 79% say enablement is a strategic part of their business This paper offers guidance as to what we at GlobalData think are important elements of any sales intelligence program and KPIs to measure the success of such programs. The white paper covers:

Changing B2B sales landscape and new challenges for sales executives
Key elements of sales intelligence program
How can sales intelligence benefit sales & marketing?
What are the must-have KPI’s to measure the success of sales intelligence programs?

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