VMware, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base, without relying on direct sales. According to proprietary analysis in GlobalData’s VMware Partner Ecosystem Profile, the it management, cloud computing, and mobility categories account for 80.4% of the total partner engagements, as of March 2024. Buy the profile here.Buy the profile here.
VMware Inc (VMware) offers applications of virtualization technologies and multi-cloud services. The company also provides software maintenance such as updates, upgrades and technical support; and professional services such as design, implementation, and training services. It offers services and solutions under vRealize, Tanzu, vCloud, Pivotal, Bitnami, Heptio, ESX, VeloCloud, Nyansa, VMware, vSphere, Wavefront, Carbon Black, VMware vSAN, NSX, vCenter, Workspace ONE, Horizon, vMotion, AirWatch, and CloudHealth trademarks. The company serves to government, telecom, healthcare, retail, and financial services sectors in the US and overseas markets. VMware markets its offerings through direct sales force and third-party distributors, resellers, system vendors, systems integrators, and media and analysts. The company has business presence in North America, Europe, Asia-Pacific, Latin America, the Middle East and Africa. VMware is headquartered in Palo Alto, California, the US.
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As depicted in the chart above, VMware's partner engagements are focused on serving clients across Western Europe, which accounted for 28.6% of their overall partner engagements, followed by Asia-Pacific with a share of 24.8%, according to GlobalData's report.
Government, it services, and communications/service provider emerged as the top three industry verticals, that VMware is focusing on serving via its partners. These verticals together contributed 26.2% of the total vertical-specific partner engagements, with government leading the partner engagement distribution with a share of 9%.
The table below covers prominent partners of VMware based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of VMware 's partners belong to the "Reseller" application category.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 450 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- Alteryx Inc
- Siemens Digital Industries Software
- Cvent
- Kryon Systems Ltd
- Skillsoft
- SparkPost
- Palo Alto Networks Inc
- Flexera Software LLC
- MicroStrategy
- Intland Software
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
