Trend Micro, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base, without relying on direct sales. According to proprietary analysis in GlobalData’s Trend Micro Partner Ecosystem Profile, the security, cloud computing, and business process outsourcing categories account for 88.3% of the total partner engagements, as of March 2024. Buy the profile here.Buy the profile here.
Trend Micro Inc (Trend Micro) is a cybersecurity service provider. The company develops and markets internet and computer content security and threat management solutions. Its product portfolio includes security software, network, and web security, mobile device security, and anti-spam products. It also provides solutions that protect data and intellectual property with integrated modules for ransomware, GDPR, compliance, cloud, healthcare, federal, and end of support systems. The company’s major partners include AWS, Google, Capgemini, Microsoft, IBM, AD link, Advantech, BlackBerry, Citrix, F5 Network, and VMware among others. Its solutions find application in homes, offices, and small, medium, and enterprise businesses. It serves various industries including healthcare, manufacturing, 5g networks, oil and gas, electric utility, federal and automotive. The company has business presence in Asia-Pacific, Europe, the Americas, the Middle East, and Africa. Trend Micro is headquartered in Shibuya-ku, Tokyo, Japan.
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As depicted in the chart above, Trend Micro's partner engagements are focused on serving clients across Western Europe, which accounted for 45.5% of their overall partner engagements, followed by Asia-Pacific with a share of 18.9%, according to GlobalData's report.
Government, construction, and financial markets emerged as the top three industry verticals, that Trend Micro is focusing on serving via its partners. These verticals together contributed 27.4% of the total vertical-specific partner engagements, with government leading the partner engagement distribution with a share of 9.3%.
The table below covers prominent partners of Trend Micro based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Trend Micro 's partners belong to the "Reseller" application category.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 450 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
