The future of the application Software industry will be shaped by a range of disruptive themes, with big data being an important theme that will have a meaningful impact throughout the industry. A detailed analysis of the theme, insights into the leading companies, and their thematic and valuation scorecards are included in GlobalData’s thematic research report,Big data – Thematic Research. Buy the report here.
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The application Software industry refers to companies that design computer programmes, more often referred to as apps, aimed at carrying out specific tasks other than ones relating to the operation of the computer itself. These apps are designed for businesses, consumers, and enterprises.
Today’s digital economy is powered by data. It is produced in abundance by both individuals and enterprises and stored in vast data centres, some of which cover hundreds of thousands of square feet. Several prominent business people and a number of leading publications have described data as the new oil, capable of generating significant value if used in the right way.
The challenge for enterprises is not collecting data but deriving actionable insights from the wealth of information that they accumulate on a daily basis. This is where big data technologies come in, with their ability to handle extremely large, diverse data sets that, when analysed, can reveal patterns, trends, and associations, especially relating to human behaviour and interactions. The opportunities available to those companies that can harness the power of big data are clear and wide-ranging, but it is not a one-size-fits-all solution. Instead, businesses need to tailor their approach to their own specific requirements and use cases.
However, not all companies are equal when it comes to their capabilities and investments in the key themes that matter most to their industry. Understanding how companies are positioned and ranked in the most important themes can be a key leading indicator of their future earnings potential and relative competitive position.
According to GlobalData’s thematic research report Big Data, leading adopters of big data technologies include: Amazon, Alphabet, Splunk, IBM, Baidu, Cloudera and Dynatrace.
Insights from top ranked companies
Amazon Web Services (AWS) provides a broad range of services to help organisations build and deploy big data solutions. It provides access to flexible and low-cost IT resources, so organisations can rapidly scale virtually any big data application that employs data storage, data warehousing, stream processing, analytics, serverless computing, and IoT processing. One of the key focus areas for AWS has been creating an ecosystem of enterprise cloud offerings to fortify its leadership in the cloud arena. To this end, in 2019 it acquired CloudEndure (a cloud backup and disaster recovery start-up), TSO Logic (a cloud migration tool provider), and E8 Storage (a cloud storage start-up).
Analytics and machine intelligence at web-scale have been in Google’s DNA since the very early days. Google Cloud Platform uses the same analytical engines invented and used by Google for nearly two decades to help unearth insight. Google Cloud Platform helps organisations analyse data at the scale of the entire web, with the familiarity of SQL and in a fully managed, serverless architecture where backend infrastructure is fully handled on the user’s behalf. Google has been working on enhancing its big data offerings, acquiring Looker, for $2.6bn, and Cask Data. Both companies specialised in providing solutions to run big data analytics services, so these purchases have made Google’s business analytics offering more comprehensive. The company also acquired Elastifile – a provider of enterprise data storage – in July 2019, to enhance Google’s Cloud Filestore enterprise file storage solution.
To further understand the key themes and technologies disrupting the technology industry, access GlobalData’s latest thematic research report on Big Data.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Thematic Scorecard ranks companies within a sector based on their overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of their future earnings and relative position within key strategic areas.
