The Trade Desk, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s The Trade Desk Partner Ecosystem Profile, the business process applications, data and analytics, and application development and management categories account for 100% of the total partner engagements, as of December 2021. Buy the profile here.
The Trade Desk is a technology company that offers online advertising platform which manages display, social, mobile and video advertising campaigns. The company provides a self-service cloud-based platform. The company’s services includes connected tv advertising, audio advertising, native advertising, mobile advertising and video advertising. It also offers planning and buying tools including planner, Koa artificial intelligence, data management platform, cross-device targeting and inventory and marketplaces. The company operates in Australia, Canada, China, Japan, Vietnam, Indonesia, Singapore, the UK and the US. Trade Desk is headquartered in Ventura, California, the US.
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As depicted in the chart above, The Trade Desk's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by South & Central America, according to GlobalData's report.
Retail, travel and leisure, and financial markets emerged as the top three industry verticals, that The Trade Desk is focusing on serving via its partners. These verticals together contributed 15.9% of the total vertical-specific partner engagements, with retail leading the partner engagement distribution.
The table below covers prominent partners of The Trade Desk based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of The Trade Desk's partners are value-added distributors or resellers.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- FireMon
- Jenzabar
- Ping Identity
- Pivotal Software
- CloudBees
- Boldon James
- Checkmarx
- NetApp
- EnterpriseDB
- InMoment
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
