Tealium, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s Tealium Partner Ecosystem Profile, the consulting services, data and analytics, and AI categories account for 97.3% of the total partner engagements, as of September 2022. Buy the profile here.
Tealium provides enterprise tag management and customer data solutions in real time. The company provides Tealium iQ tag management solution that helps organizations to manage and control their vendors, teams and customer touch point data across mobile, internet of things (IoT), connected devices, and web. It also provides Tealium AudienceStream, a customer data platform that combines data enrichment capabilities and audience management and Tealium DataAccess a data hub solution for enterprises that allows integration across an organization. Tealium is headquartered in San Diego, California, the US.
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As depicted in the chart above, Tealium's partner engagements are focused on serving clients across Eastern Europe, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.
Retail, financial markets, and media emerged as the top three industry verticals, that Tealium is focusing on serving via its partners. These verticals together contributed 17.2% of the total vertical-specific partner engagements, with retail leading the partner engagement distribution.
The table below covers prominent partners of Tealium based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Tealium's partners are value-added distributors or resellers.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- Appian
- Freshworks
- Couchbase
- SideFX
- Dynatrace
- Navisite
- Cornerstone OnDemand
- Alert Logic
- Aria Systems
- A10 Networks
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
