Marketing
Brexit: UK companies are increasing their advertising spending despite economic uncertainty
British companies increased their marketing budgets in the second quarter despite economic uncertainty resulting from the UK's decision to leave…
Marketing isn’t about pleasing everyone — so where did Dove go wrong?
Soap brand Dove -- owned by Unilever -- has been accused of promoting discrimination against breastfeeding in public and has…
Why we buy wine: it’s not because of the benefits of malolactic fermentation or of high altitude vines
In wine retailing, the phrase “I bought it because it has a pretty label” is a daily occurrence for sales…
Toyota sells all its shares in Tesla ending the two companies’ tie-up
Toyota, Japan's biggest automotive manufacturer, announced on Saturday that by the end of 2016 it had sold all of its…
Racism under Trump is why some companies are abandoning advertising campaigns aimed at Latinos, says trade body boss
Some US companies are refraining from investing in advertising aimed at the Hispanic community, according to a trade body representing 45,000…
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Has 5G become a marketing term for telcos?
Over the past 20 years, mobile operators have been prone to over hyping network performance and turning technological advancements into…
For AB InBev there is such a thing as bad publicity
AB InBev has been hindered by marketing missteps this past month as it attempts to address an alarming Achilles heel…
Pepsi’s giving mixed signals on 7Up — but its new marketing campaign could pop
In a novel attempt to fight back against falling sales, Pepsi's 7Up is being marketed as a food ingredient. Its…
PepsiCo is struggling to get into shape
It is a lot easier to say you want to be a healthy snack company than to actually become one.…