SparkPost, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s SparkPost Partner Ecosystem Profile, the business process applications, data and analytics, and cloud computing categories account for 79.1% of the total partner engagements, as of December 2021. Buy the profile here.
SparkPost is a provider of cloud email delivery services. With over 6 trillion sends yearly, SparkPost is the largest and most dependable email sender in the world. It also has the largest email data footprint, which it uses to assist enterprise-level businesses in making data-driven decisions to enhance their email performance.
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As depicted in the chart above, SparkPost's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.
Healthcare, financial markets, and retail emerged as the top three industry verticals, that SparkPost is focusing on serving via its partners. These verticals together contributed 26.1% of the total vertical-specific partner engagements, with healthcare leading the partner engagement distribution.
The table below covers prominent partners of SparkPost based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of SparkPost's partners are value-added distributors or resellers.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- Nice
- Intland Software
- Hitachi ID Systems
- Agilysys
- Progress Software
- Computer Generated Solutions
- Zensar Technologies
- SailPoint Technologies
- Manhattan Associates
- Liferay
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
