The global technology industry experienced a 35% drop in social media posts on social media in Q1 2023 compared with the previous quarter, with the highest share accounted for Alphabet, according to GlobalData’s analysis of social media posts. GlobalData’s tech, media, and telecom (TMT) themes report provides a comprehensive outlook for the market based on the themes set to transform the industry landscape over the next two years. Key themes are identified for the four segments – Hardware, Software and Services, Internet and Media, Telecom. Buy the report here.
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Notably, artificial intelligence was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of cybersecurity and social media, according to GlobalData.
Of the 50 leading companies in the technology industry, Alphabet had the most mentions of social media in Q1 2023. GlobalData identified 79,850 social media-related posts in the industry's social media activity - 4% of all posts - and a decrease of 35% in Q1 2023 compared with Q4 2022.
For further understanding of GlobalData's Tech, Media and Telecom (TMT) Themes 2023 – Thematic Intelligence buy the report here.
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GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.
