Shutterfly. has been granted a patent for a photo product design customization system that allows users to intuitively modify designs through directional movements. The system features a product layout library and an intelligent engine that automatically updates designs based on user inputs, enhancing the customization experience. GlobalData’s report on Shutterfly gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Shutterfly, AI for workflow management was a key innovation area identified from patents. Shutterfly's grant share as of June 2024 was 69%. Grant share is based on the ratio of number of grants to total number of patents.
Photo product design customization system and method
The patent US12002078B2 outlines a method and system for customizing photo product designs through an interactive user interface. The process begins with a photo product customization system that stores a library of product layouts. Users can select a layout from this library and view it in a main design panel on their device. The system allows users to drag and drop dynamic objects representing different layouts into the main panel, triggering an automatic update of the design. This update not only changes the layout but also adjusts the images displayed based on the new layout specifications. The intelligent product design creation engine plays a crucial role in this process, ensuring that the design reflects the selected layout and incorporates user images.
Additionally, the system includes features for selecting product types and styles, further enhancing customization options. Users can interact with selection panels to choose different product types or styles, which will also prompt automatic updates to the design. The system is designed to maintain at least one image from the original design while adapting to the new layout, ensuring continuity in the user's design experience. The patent emphasizes the flexibility and user-friendly nature of the customization process, allowing for a tailored photo product that meets individual preferences. Overall, this innovation aims to streamline the design process for physical photo products, making it more accessible and efficient for users.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
