German enterprise software company SAP announced on Wednesday (5 June) that it is acquiring Israel-based “digital adoption” company WalkMe for $1.5bn (€1.38bn). 

WalkMe, founded in 2011, provides consumer and enterprise applications with on-screen guidance with on-screen prompts. The company delivers a service that can automate the onboarding of employees or the guiding of users through a company’s new features. 

The company said it can detect where people encounter friction on a company’s application and provide tailored support and automation to complete the job.

“Applications, processes, data and people are the four key elements of a successful business transformation,” SAP CEO Christian Klein said. 

“By acquiring WalkMe, we are doubling down on the support we provide our end users, helping them to quickly adopt new solutions and features to get the maximum value out of their IT investments,” he added. 

WalkMe will soon launch its WalkMeX copilot, which acts as an overlay to any application and uses AI to suggest the best next step for a workflow. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The company said it can also work over the top of other copilots from different vendors that companies use in their landscapes. 

The WalkMe deal follows two other similar acquisitions of business transformation companies by SAP.

In 2021, the German giant bought business process automation company Signavio for $1.2bn. In 2023, the company bought LeanIX, an enterprise architecture management company.