The integration of personal knowledge graph technology is expected to bolster AI capabilities across Samsung’s range of products. Credit: Arcansel/Shutterstock.

Samsung Electronics has signed an agreement to acquire Oxford Semantic Technologies, a UK startup that specialises in knowledge graph technology. 

This move aims to bolster the AI capabilities within Samsung’s range of products, from mobile devices to home appliances.  

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Financial details and other terms of the transaction have not been revealed. 

Oxford Semantic Technologies was founded in 2017 by a trio of Oxford University professors —Boris Motik, Ian Horrocks, and Bernardo Cuenca Grau.  

The company has developed RDFox, an AI-centric engine used by sectors including finance, manufacturing, and e-commerce in Europe and North America. 

Knowledge graph technology, according to Samsung, is pivotal in how it mirrors human reasoning by storing information as an interconnected web of related concepts.  

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This facilitates rapid data retrieval and enhances recommendations, simulating the human process of knowledge acquisition and reasoning. 

Samsung’s collaboration with Oxford Semantic Technologies dates back to 2018, with Samsung Ventures having previously invested in the startup.  

The latest acquisition will now allow Samsung to integrate advanced core engines for personal knowledge graphs across its services and apps, creating highly personalised user experiences. 

The integration of personal knowledge graph technology with on-device AI, such as in Samsung’s Galaxy S24 series, promises hyper-personalised experiences while keeping sensitive data secure on the device.  

Apart from mobile devices, this technology is expected to be utilised across Samsung’s entire product lines, extending to televisions and home appliances.  

Oxford Semantic Technologies CEO Peter Crocker said: “By integrating Samsung’s expertise in user experience and data with our advanced knowledge graph and reasoning technology, we will provide Samsung’s customers with even more sophisticated personalisation.  

“In addition, developing RDFox with Samsung, and being part of the larger group, will provide all of our clients with an even better product, service and support.” 

Samsung Research head and Samsung Electronics chief technology officer Paul Kyungwhoon Cheun said: “As global consumers realise their growing need for more personalised AI experiences, the acquisition of Oxford Semantic Technologies will further boost Samsung’s strong capabilities in knowledge engineering.  

“This acquisition is another important step forward as we strive to deliver tailor-made AI experiences built upon our hallmark technological innovation.”