Sailthru, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s Sailthru Partner Ecosystem Profile, the business process applications, business process outsourcing, and consulting services categories account for 65.8% of the total partner engagements, as of August 2021. Buy the profile here.
Sailthru is an online and web marketing company. The company offers services to handle various automated emails, such as transactional and campaign based emails. By providing tailored experiences across email, online, mobile, and now SMS, Sailthru’s cross-channel customer engagement solution enables marketers to connect with customers on a deeper level. Sailthru helps billions of people around the world by partnering with some of the biggest companies in e-commerce and publishing to deliver email, mobile, and web experiences.
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As depicted in the chart above, Sailthru's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.
Retail, software, and media emerged as the top three industry verticals, that Sailthru is focusing on serving via its partners. These verticals together contributed 39.3% of the total vertical-specific partner engagements, with retail leading the partner engagement distribution.
The table below covers prominent partners of Sailthru based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Sailthru's partners are value-added distributors or resellers.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- Ethan Group
- DXC Technology Company
- Sitecore
- ForgeRock
- NCS
- Happiest Minds Technologies
- Adyen
- Reltio
- Auth0
- CSG Systems International
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
