Concept: Israeli IoT startup Wiliot has developed a platform that combines cloud services and IoT stickers, computing elements that harvest radiofrequency energy to power themselves. The IoT sticker is a chip dubbed as Wiliot IoT Pixels that serves as a data gatherer and empowers connected devices to act as self-sensing smart devices.
Nature of Disruption: Wiliot IoT Pixels is a Bluetooth low energy wireless microcontroller unit (MCU) that offers the ability to sense, compute and communicate. It includes a self-power management unit, several sensor interfaces, a security engine, and non-volatile memory for programming and configuration. It leverages low-cost, high-speed production processes thereby saves cost. The chip is manufactured using the same tools and processes as the high frequency (HF) and ultra-high frequency (UHF) tags. When combined with the cloud-based platform, Wiliot IoT Pixels can deliver core sensing functionalities like temperature, tamper-detection, humidity, motion, fill rate, and many more. Wiliot chips, enclosed in Wiliot IoT Pixels, send encrypted and authenticated packets over the air while the cloud provides decryption, authentication, access control, and smart-sensor processing. Whereas, the Wiliot cloud-based ML algorithm translates raw sensory information into the corresponding physical domains like temperature change, and pick-up/movement. These programs are continually learning and improving over time to recognize trends, events, and exceptions.
Go deeper with GlobalData
Outlook: Wiliots IoT Pixel and cloud platform is an all-in-one solution that provides a global unique identity for products, with support for GS1-based notation and meta-data information like stock-keeping unit (SKU). To maximize the business, the startup plans to transition to a SaaS model for running and selling its software, which Wiliot prefers to call sensing as a service because it uses AI to read and translate multiple signals on the object coupled to the chip. The ultimate goal is to shift a licensing model for its chip hardware, allowing different third parties to build them. It has secured $200M in Series C funding led by Amazon, Verizon, NTT DOCOMO, Qualcomm, PepsiCo, and SoftBank. Wiliot intends to use the funds to expand its business. A pharmaceutical company is a major customer for the startup while other industries in talks are CPG, furniture, and apparel.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
