Pure Storage, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s Pure Storage Partner Ecosystem Profile, the storage, cloud computing, and data and analytics categories account for 74.6% of the total partner engagements, as of July 2021. Buy the profile here.

Pure Storage is an enterprise data storage software and service provider. It offers capacity storage, NVME storage, entry level storage, and file and object storage products such as FlashArray and FlashBlade. Pure Storage also provides data storage management and data storage software. The company’s data storage products find applications in various industries including, cloud-based software and service providers, consumer web, education, energy, financial services, governments, healthcare, manufacturing, media, retail, and telecommunications. The company has an operational presence across Europe, Asia, the Middle East, and America. Pure Storage is headquartered in Mountain View, California, the US.

As depicted in the chart above, Pure Storage's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.

Healthcare, government, and financial markets emerged as the top three industry verticals, that Pure Storage is focusing on serving via its partners. These verticals together contributed 36.6% of the total vertical-specific partner engagements, with healthcare leading the partner engagement distribution.

The table below covers prominent partners of Pure Storage based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Pure Storage's partners are value-added distributors or resellers.

GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.