Proofpoint had one patents in social media during Q4 2023. Proofpoint Inc’s technology detects imposters of a brand account by storing a brand profile, monitoring messages sent to the account, and identifying imposter accounts based on metadata comparison. The technology automatically ceases comparison after a predetermined expiration time. GlobalData’s report on Proofpoint gives a 360-degreee view of the company including its patenting strategy. Buy the report here.
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Proofpoint grant share with social media as a theme is 0% in Q4 2023. Grant share is based on the ratio of number of grants to total number of patents.
Recent Patents
Application: Detection and prevention of fraudulent activity on social media accounts (Patent ID: US20230325946A1)
The technology disclosed in the patent by Proofpoint Inc. focuses on detecting imposters of a brand account on social media platforms. It involves storing a brand profile, monitoring messages sent to the brand account, comparing the brand profile to metadata of monitored messages, and identifying imposter accounts based on the comparison. The system operates within a predetermined time frame after the initial detection of a message sent to the brand account.
The method and system described in the patent utilize a fraud detection and prevention system to monitor public messages on social media platforms, compare brand profiles to message metadata, and identify imposter accounts. The brand profile can be applied across multiple brand accounts, updated periodically, and derived from metadata such as graphical content, text characteristics, geographical location, and language. The technology aims to enhance brand security and prevent fraudulent activities on social networks by efficiently detecting and discarding messages from imposter accounts based on statistical similarities to the brand account.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
