The Special Investment Facilitation Council (SIFC) of Pakistan has taken part in an investment roadshow in Dubai to attract foreign direct investment (FDI).

The event in Dubai brought together businesspeople from diverse sectors from the UAE, Pakistan and other countries, according to Khaleej Times.

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The SIFC leadership is said to have highlighted the untapped investment opportunities in the country’s key sectors, such as agriculture/livestock, IT and telecom, mines and minerals and energy.

Pakistan is currently battling low FDI levels as the country reels from political instability and natural disasters that hit the region in 2022. At the same time, country officials are in the process of changing laws to make foreign investment more appealing.

For instance, the government is looking to update its intellectual property rights (IPR) laws after many rightsholders reported a lack of action from institutions against infringements across their portfolios, including piracy of online content.

The roadshow took place a week after Pakistan’s Ambassador to the US Masson Khan at the beginning of November called for US investors to step up their presence in the country’s market.

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“I would say this is a good time for US businesses to increase their investments in Pakistan and Pakistani traders and entrepreneurs to enhance their exposure in the US markets,” Khan said. “A question will be asked during this conference whether Pakistan is investible. My answer to that question is that Pakistan is already attracting foreign investment, and some of the new and additional investments are maturing right now.”