Oracle has made the new features available without additional charges for the new agents. Credit: Danille Nicole Wilson/Shutterstock.

US software giant Oracle has launched a new suite of artificial intelligence agents designed to aid sales professionals in managing various customer-related tasks, Reuters reported.

The company is following a trend among tech giants such as Microsoft and Alphabet’s Google, who are focusing on virtual assistants to automate repetitive or challenging tasks.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

However, unlike general-purpose virtual assistants, Oracle’s AI agents are tailored for specific functions.

These agents can update company records on deal progress after each customer meeting, streamlining the sales process.

Additionally, a “customer intelligence” agent can compile reports for sales teams by accessing records across Oracle’s business software categories, even if the data is in multiple languages.

For instance, the system can alert a US-based sales team if a repeat customer in another country is experiencing delayed shipments, information that might be crucial for negotiating contract renewals.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Oracle has made these features available without additional charges for the new agents.

Oracle senior vice-president Rob Pinkerton was quoted by news publication as saying in an interview: “Our customers are oftentimes brands you may not have heard of that run industry. They move rock and produce machinery. They’re usually global.

“To have that assistance to pull (data) all together in all the languages a seller has to care about is pretty useful.”

In October 2024, Oracle announced plans to invest $6.5bn in Malaysia to establish a cloud services hub.

This network of data centres aims to serve corporate clients, however, the software giant has not specified a timeline for the Malaysian project.

Garret Ilg, Oracle’s executive vice-president and general manager for Japan and Asia Pacific, remarked that Malaysia “offers unique growth opportunities for organisations looking to accelerate their expansion with the latest digital technologies.”