US cloud giant Oracle has announced the industry’s first in-database large language models (LLMs), allowing enterprise customers to utilise powerful GenAI in their databases without requiring AI expertise.

HeatWave GenAI also includes an automated in-database vector store, which allows customers to build GenAI applications without data movement or further costs.

Edward Screven, Oracle’s chief corporate architect, said that the new GenAI features will cut costs, improve data security, maximise performance and reduce application complexity.

“Users now have an intuitive way to interact with their enterprise data and rapidly get the accurate answers they need for their businesses,” Screven added. 

Vijay Sundhar, CEO of cybersecurity management company, SmarterD, said the updates were “truly the democratisation of GenAI”.

Oracle, announced an investment exceeding $1bn (€930m) in Spain last week, focusing on AI and cloud computing advancements.  

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The investment, which will be made over a period of ten years, will be used to establish a third cloud region in Madrid, to cater to the increasing demand for Oracle’s AI and cloud services within the country. Oracle launched its first cloud region in 2022.  

Oracle’s announcement follows its recent collaborations with Google Cloud and OpenAI for its cloud infrastructure. 

In April, Oracle disclosed plans to invest more than $8bn in the next ten years to support the growing demand for cloud and AI infrastructure in Japan. 

Research and analysis company GlobalData forecasts the total AI market to be worth $909bn by 2030, achieving a compound annual growth rate of 35% between 2022 and 2030. 

GlobalData also predicts that companies will begin to explore open-source language models in controlled private cloud infrastructure, allowing companies to both invest in training models using their own data whilst protecting intellectual property.