Open Text had two patents in ecommerce during Q4 2023. The patents filed by Open Text Corp in Q4 2023 focus on systems and methods for targeted communications based on user audience affiliation and interactions with a website. The technology involves selecting models based on probabilities of transitions between URLs, determining user likelihood of being a buyer or non-buyer, and presenting offers to encourage buying based on this determination. GlobalData’s report on Open Text gives a 360-degreee view of the company including its patenting strategy. Buy the report here.
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Open Text grant share with ecommerce as a theme is 0% in Q4 2023. Grant share is based on the ratio of number of grants to total number of patents.
Recent Patents
Application: Systems and methods for audience based document generation and communication targeting (Patent ID: US20230370677A1)
The patent filed by Open Text Corp. discloses systems and methods for designing, deploying, and utilizing targeted communications based on audience affiliation. The embodiments allow for targeting communications to users based on their audience affiliation, determined from user interactions with a website. The method involves obtaining user profiles and audience data, correlating user profiles with audience data to determine user affiliation, generating tailored communications based on this affiliation, and sending them over communication channels. Additionally, the patent covers scenarios where subsequent events may change user affiliation, leading to the generation of different communications.
Furthermore, the patent describes a method for message content design and generation using an audience integrator. This involves generating messages with predefined template content, deploying them, receiving user interactions, regenerating messages based on audience identifiers and user interactions, and deploying the updated messages. The system includes components like a processor and computer-readable medium with instructions for these processes. It also covers scenarios where audience parameters are modified based on user interactions, user behaviors like selecting links or submitting forms influence message regeneration, and various message generation tools can be used in the process. The patent emphasizes the dynamic nature of communication generation based on audience affiliation and user interactions, ensuring tailored and effective messaging strategies.
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