NHN has been granted a patent for a method that customizes content based on gaze recognition. The process involves capturing a user’s facial image, generating gaze information, identifying a region of interest, and providing relevant product information based on detected items corresponding to the user’s gaze. GlobalData’s report on NHN gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on NHN, Video game monitoring was a key innovation area identified from patents. NHN's grant share as of July 2024 was 47%. Grant share is based on the ratio of number of grants to total number of patents.
Customized content delivery based on gaze recognition technology
The patent US12019798B2 outlines a method and device for delivering customized content based on gaze recognition technology. The method involves several steps, starting with the acquisition of a face recognition image of a user through an image sensor. This image is then used to obtain a front view of the user's face, from which gaze information—specifically gaze direction and fixation time—is generated. The system determines a region of interest within a first display area by comparing the user's gaze fixation time against a preset threshold. It subsequently detects items that match this region and outputs relevant product information to a second display area. Notably, the system is designed to update the displayed content dynamically as the user's gaze changes, allowing for personalized experiences for multiple users simultaneously.
Additionally, the device incorporates advanced features such as deep learning algorithms to enhance gaze detection accuracy. It can identify multiple users and their respective gaze information, allowing for tailored content delivery based on individual interactions. The device is structured with at least one image sensor and two display areas—one for item display and another for product information. The processor plays a crucial role in controlling the image sensor, generating gaze information, and managing the output of product information content. The system can also detect specific pixels within the display area that correspond to user selections, further refining the customization of the content presented. Overall, this patent represents a significant advancement in interactive content delivery systems, leveraging gaze recognition to enhance user engagement.
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