Meta Platforms is set to lay off approximately 5% of its workforce, targeting low performers, while planning to recruit for the affected roles within the year, reported Bloomberg.Ā Ā Ā 

By September 2024, Meta’s workforce stood at approximately 72,000 employees, meaning a 5% cut could impact around 3,600 positions.Ā 

In a note, Meta CEO Mark Zuckerberg said: ā€œI have decided to raise the bar on performance management and move out low-performers faster.  

ā€œWe typically manage out people who are not meeting expectations over the course of a year,ā€ he said, ā€œbut now we are going to do more extensive performance-based cuts during this cycle.ā€ 

Meta’s performance review cycle is anticipated to conclude in February 2025, according to an anonymous source familiar with the company’s internal processes.Ā 

Amidst these changes, Meta is focusing on artificial intelligence (AI) technology.  

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile ā€“ free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Like other tech companies such as Cisco and IBM, Meta is redirecting investments into AI, with billions allocated to AI-related infrastructure.  

The company’s expenses in this area are expected to increase in 2025, reported Reuters.Ā Ā 

According to the memo, affected US employees will be notified on 10 February, with international notifications to follow later.  

The layoffs will target staff eligible for performance reviews.  

Zuckerberg assured employees that the company would offer ā€œgenerous severanceā€ similar to previous reductions. 

In 2022, Meta initiated changes that resulted in around 11,000 job cuts. Zuckerberg labelled 2023 as the ā€œYear of Efficiency,ā€ and revealed plans to eliminate approximately 10,000 roles. 

In a note to managers, he explained that the performance-based layoffs aim to retain the ā€œstrongest talentā€ while making room to ā€œbring new people in.ā€ 

Recently, Meta scrapped its US fact-checking programme, opting for a new community notes programme.Ā Ā 

This community-driven system, akin to Xā€™s community notes, aims to empower users to flag potentially misleading posts and provide context through diverse perspectives.Ā