Rokid is engaged in researching and developing hardware and software offerings such as AR glasses. Credit: XR Expo/Unsplash.

Chinese augmented reality (AR) startup Rokid has raised $112m in funding at a $1bn valuation, reported Bloomberg.

The investment, which takes the total funds raised by the AR company to nearly $200m, will be used to expand overseas operations.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Established in 2014, Rokid is engaged in researching and developing hardware and software offerings such as AR glasses and the YodaOS operating system.

In a separate statement, gaming, and education industry company NetDragon said it has invested $20m in Rokid as the lead investor in AR company’s latest equity funding round.

Concurrently, NetDragon and Rokid have signed a five-year deal to explore metaverse prospects worldwide utilising Rokid’s AR technologies.

According to NetDragon, the investment and alliance will support more advanced user experiences, which will serve as the foundation for the future metaverse.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

NetDragon group vice-chairman and executive director Simon Leung said: “We see AR becoming a key channel for users to interact in the metaverse, and will significantly broaden the number and variety of use cases, especially in education and gaming.

“Our partnership with Rokid will open up opportunities for us to design products with a new level of user experience with the application of AR technologies, and at the same time accelerate our go-to-market for our AR-enabled product offerings.”

Rokid founder and CEO Misa Zhu said: “We are happy to have NetDragon onboard as not just our investor but also our close strategic partner going forward.

“We look forward to working with NetDragon to expand our opportunities by leveraging their knowledge and know-how in education and gaming, as well as their global sales network.”

Rokid’s other backers include Temesak, IDG, Fosun, Haitong and Walden.

Earlier this month, US tech major Meta teamed up with China’s Tencent to offer low-cost virtual reality headsets in China.