Mitsubishi Electric had 16 patents in ecommerce during Q4 2023. Mitsubishi Electric Corp’s patents in Q4 2023 focus on information processing devices and equipment management servers. The information processing device acquires user identification, position, and purchase information to provide personalized advertisements to users. The equipment management server acquires equipment information from users, determines demand in the secondhand products market, and prompts users to list their equipment for sale if there is demand. GlobalData’s report on Mitsubishi Electric gives a 360-degreee view of the company including its patenting strategy. Buy the report here.
Mitsubishi Electric grant share with ecommerce as a theme is 25% in Q4 2023. Grant share is based on the ratio of number of grants to total number of patents.
Recent Patents
Application: Information processing device, provision system, and provision method (Patent ID: US20230377000A1)
The patent filed by Mitsubishi Electric Corp. describes an information processing device that acquires user identification information, position information, purchase information, and a learned model to estimate and provide advertisements to the user. The device uses various factors such as delivery destination information, movement history, store information, attribute information, trend information, and advertisement history to tailor the advertisements. Additionally, the device can recommend commodities or services based on past purchase behavior and user preferences.
The system also includes a provision system with a mobile object where the user is located, along with the information processing device. The method involves acquiring user identification information, position information, purchase information, and a learned model to estimate and provide personalized advertisements to the user. The device executes a process for providing the advertisement based on the user's current position, past purchases, and delivery destination information. This system aims to enhance user experience by delivering targeted advertisements based on a comprehensive analysis of user data and behavior.
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