Icontact, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s Icontact Partner Ecosystem Profile, the business process applications, application development and management, and IT management categories account for 100% of the total partner engagements, as of December 2021. Buy the profile here.

iContact provides email marketing platform. It enables businesses of all sizes to spread their message, a marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers. The company is headquartered in Morrisville, North Carolina, the US. All the resources a small business needs to expand its customer base and improve customer engagement are available in iContact. For these small enterprises, they construct responsive landing sites using practical building components.

As depicted in the chart above, Icontact's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.

Retail, healthcare, and financial markets emerged as the top three industry verticals, that Icontact is focusing on serving via its partners. These verticals together contributed 23.1% of the total vertical-specific partner engagements, with retail leading the partner engagement distribution.

The table below covers prominent partners of Icontact based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Icontact's partners are value-added distributors or resellers.

GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.