Foursquare Labs has filed a patent for a system that uses passive information from a client computing device to verify its location and create segment categories for directed information. The system detects if the device is located at a predicted venue and determines if directed information associated with that venue has been displayed on the device before. A statistical model is then applied to calculate a confidence score, and if it meets a predetermined threshold, a directed information conversion record is stored. GlobalData’s report on Foursquare Labs gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Foursquare Labs, Dynamic premium pricing was a key innovation area identified from patents. Foursquare Labs's grant share as of September 2023 was 46%. Grant share is based on the ratio of number of grants to total number of patents.
Location verification and directed information conversion using passive data
A recently filed patent (Publication Number: US20230319152A1) describes a system that utilizes passive information from a client computing device to determine the location of the device at a predicted venue. The system includes a memory and at least one processor connected to the memory. The processor is configured to execute operations such as receiving information from the client computing device and detecting if the device is located at the predicted venue using the received information.
Once the system detects that the client computing device is at the predicted venue, it determines whether directed information associated with the venue has been displayed on a predetermined portion of the device at an earlier time. If the directed information has been displayed, the system applies a statistical model to calculate a confidence score indicating the likelihood that the device is indeed at the predicted venue. When the confidence score meets a predetermined threshold, a directed information conversion record is stored in a data store.
The system also includes the capability to create a directed information impression record, which includes details such as the directed information, the associated venue, a client computing device identifier, and a timestamp indicating when the directed information was displayed on the device. Additionally, the system can receive a check-in message in response to the detection of directed information on the device.
The patent further describes a method for creating venue visit records based on passive information received from the client computing device. These venue visit records are stored in a data store and can be used to create segment categories. The segment categories are created by aggregating the venue visit records based on factors such as the client computing device identifier, the type of venue, and the venue visit timestamp. The created segment categories can be expanded by adding client computing device identifiers that meet predetermined conditions, such as being detected at a type of venue multiple times within a specific time period.
Overall, the system and method described in the patent aim to utilize passive information from client computing devices to determine venue visits and create segment categories based on these visits. The system also includes features for detecting directed information on the device and storing relevant records in a data store. These technologies have potential applications in various industries, such as targeted advertising and location-based services.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
