Digital Turbine. has been granted a patent for a method enabling cross-device interaction. This involves a mobile application intercepting events and using low energy communication to retrieve content identifiers from a server, allowing users to access relevant information seamlessly across devices. GlobalData’s report on Digital Turbine gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Digital Turbine, Behavioral analytics was a key innovation area identified from patents. Digital Turbine's grant share as of June 2024 was 38%. Grant share is based on the ratio of number of grants to total number of patents.
Cross-device interaction using low energy communication technology
The patent US12028572B2 outlines a method for cross-device interaction that leverages low energy communication technologies, specifically Bluetooth Low Energy (BLE). The method involves a mobile client application on a mobile device initiating interactions with content served by another device. This is achieved through a low energy communication monitoring service that searches for universally unique identifiers (UUIDs) transmitted by a content-serving device. The UUIDs, generated under a defined protocol, allow the mobile device to retrieve a content identifier via an application programming interface (API). Once the content identifier is obtained, the mobile application can present relevant information to the user based on their interactions, such as a shake gesture detected by the device's accelerometer.
Additionally, the patent describes various functionalities that enhance the interaction process. For instance, the user interaction event listener can be enabled or disabled based on the connection status between the mobile device and the content-serving device. The method also includes provisions for handling triggering events, such as push notifications or screen activation, to initiate the interaction. Furthermore, it addresses scenarios where the content-serving device terminates its service, detailing how the advertisement of UUIDs and beacon transmissions are managed accordingly. The patent also encompasses computer program products that facilitate the execution of these methods, ensuring a comprehensive approach to cross-device communication.
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