Twilio. has been granted a patent for a method that enables a communication platform to manage message delivery. The method involves receiving configuration data, processing transmission requests, identifying orchestration rules, and determining delivery parameters to efficiently send messages to designated communication endpoints. GlobalData’s report on Twilio gives a 360-degree view of the company including its patenting strategy. Buy the report here.

According to GlobalData’s company profile on Twilio, Intelligent contact centers was a key innovation area identified from patents. Twilio's grant share as of June 2024 was 63%. Grant share is based on the ratio of number of grants to total number of patents.

Message delivery method for communication endpoints using orchestration rules

Source: United States Patent and Trademark Office (USPTO). Credit: Twilio Inc

The patent US12041144B2 outlines a method and system for a communication platform designed to manage the transmission of messages from an entity to multiple users through various communication endpoints. The process begins with the platform receiving configuration data that identifies these endpoints. Upon receiving a transmission request, the platform identifies relevant orchestration rules that dictate how messages should be delivered. These rules can include conditions for fallback delivery to secondary endpoints if initial attempts fail, specific time windows for message transmission, and the use of multiple communication channels. The system is also capable of receiving delivery status updates from endpoints to confirm message receipt.

Additionally, the patent describes a non-transitory computer-readable medium that stores instructions for executing the aforementioned operations. This medium enables the communication platform to efficiently manage message delivery based on the configuration data and orchestration rules. The orchestration rules can be tailored to the specific needs of the entity, ensuring that messages are sent according to predefined parameters. This innovative approach aims to enhance the reliability and effectiveness of communication between entities and their users, adapting to various scenarios and requirements as dictated by the configuration data.

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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.