Trade Desk. has been granted a patent for a method that utilizes optimization data to generate communications. This involves receiving user data, creating operational data through various comparisons, and ultimately determining communication parameters based on the generated optimization data. GlobalData’s report on Trade Desk gives a 360-degree view of the company including its patenting strategy. Buy the report here.
Smarter leaders trust GlobalData
According to GlobalData’s company profile on Trade Desk, Social media analytics was a key innovation area identified from patents. Trade Desk's grant share as of July 2024 was 67%. Grant share is based on the ratio of number of grants to total number of patents.
Communication generation based on optimization data analysis
The patent US12019680B2 outlines a method and system for optimizing communication parameters based on data analysis. The process begins with the reception of first data from a computing device, which includes traits associated with the device or its user. This data is then compared against various datasets to generate operational data, which encompasses verification, consistency, and activity data. The operational data is stored in a database and subsequently retrieved for further analysis. The method involves generating raw and comparative indices, which lead to the creation of locus data and ultimately optimization data. This data is used to determine specific parameters for communication, such as frequency, content, or recipient, which are then utilized to generate the communication itself.
Additionally, the claims specify that the method can include comparisons of the first data with multiple datasets, including contaminated or random user-generated data. The operational data is designed to provide insights into user behavior and traits, which can be leveraged to enhance communication strategies. The system is structured to execute these operations through a processing device that follows a set of instructions stored in memory. The patent emphasizes the importance of generating reliable and accurate data to inform communication parameters, thereby improving the effectiveness of interactions based on user traits and behaviors.
To know more about GlobalData’s detailed insights on Trade Desk, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
