The global technology industry experienced a 25% rise in new job postings related to social media in Q1 2024 compared with the previous quarter, according to GlobalData’s Job Analytics. This compares to a 26% increase versus Q1 2023. GlobalData’s Technology: Hiring Trends & Signals Q1 2024 report reveals comprehensive insights into hiring patterns, job roles, required skills, geographical trends, and key themes within the technology industry, facilitating anticipation of future workforce needs. Buy the report here.

Notably, Computer and Mathematical Occupations jobs accounted for a 22% share of the global technology industry’s social media-related total new job postings in Q1 2024, up 18% over the prior quarter.

Computer and Mathematical Occupations drive social media-related hiring activity

Computer and Mathematical Occupations, with a share of 22%, emerged as the top social media-related job roles within the technology industry in Q1 2024, with new job postings rising by 18% quarter-on-quarter. Management Occupations came in second with a share of 17% in Q1 2024, with new job postings rising by 9% over the previous quarter.

The other prominent social media roles include Business and Financial Operations Occupations with an 8% share in Q1 2024, Sales and Related Occupations with a 6% share of new job postings.

Top five companies in technology industry accounted for 38% of hiring activity

The top companies, in terms of number of new job postings tracked by GlobalData, as of Q1 2024 were Meta Platforms, ASM International, DXC Technology, Hewlett Packard Enterprise, and Delivery Hero. Together they accounted for a combined share of 38% of all social media-related new jobs in the technology industry.

Meta Platforms posted 3,290 social media-related new jobs in Q1 2024, ASM International 3,064 jobs, DXC Technology 1,867 jobs, Hewlett Packard Enterprise 1,454 jobs, and Delivery Hero 672 jobs, according to GlobalData’s Job Analytics.

Hiring activity was driven by the US with a 50.34% share of total new job postings, Q1 2024

The largest share of social media-related new job postings in the technology industry in Q1 2024 was in the US with 50.34% followed by India (9.26%) and the UK (4.01%). The share represented by the US was one percentage point lower than the 51.43% share it accounted for in Q4 2023.

For further understanding of GlobalData's Technology: Hiring Trends & Signals Q1 2024, buy the report here.

This content was updated on 28 April 2024

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Jobs Analytics uses machine learning to uncover key insights from tracking daily job postings for thousands of companies globally. Proprietary analysis is used to group jobs into key thematic areas and granular sectors across the world’s largest industries. classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.