MicroStrategy, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s MicroStrategy Partner Ecosystem Profile, the data and analytics, consulting services, and IT management categories account for 100% of the total partner engagements, as of December 2021. Buy the profile here.
MicroStrategy is a provider of enterprise analytics and mobility software and services. The company designs, develops, markets, and sells enterprise-ready analytics, mobile and security software platforms through licensing arrangements and cloud-based subscriptions and related services. MicroStrategy serves to retail, travel and hospitality, financial services, education, hospitality, food and beverage, technology, healthcare, and public sectors. It markets products through direct sales force and channel partners, such as system integrators, resellers, consulting firms, managed service providers, original equipment manufacturers and technology companies. The company has business operations spanning across North America, Europe, the Middle East, Africa, Latin America, and Asia-Pacific. MicroStrategy is headquartered in Tysons Corner, Virginia, the US.
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As depicted in the chart above, MicroStrategy's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.
Retail, financial markets, and healthcare emerged as the top three industry verticals, that MicroStrategy is focusing on serving via its partners. These verticals together contributed 23.1% of the total vertical-specific partner engagements, with retail leading the partner engagement distribution.
The table below covers prominent partners of MicroStrategy based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of MicroStrategy's partners are value-added distributors or resellers.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- Intercede Group
- LiveRamp
- CyberArk Software
- Sisense
- Kyriba
- The QT Company
- Sonatype
- Zensar Technologies
- Checkmarx
- Main Sequence Technology
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
