Microsoft, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s Microsoft Partner Ecosystem Profile, the cloud computing, business process applications, and application development and management categories account for 38.3% of the total partner engagements, as of July 2022. Buy the profile here.
Microsoft develops, licenses, and supports software products, services, and devices. The company offers a comprehensive range of operating systems, cross-device productivity applications, server applications, software development tools, business solution applications, desktop and server management tools, video games, and training and certification services. It also designs, manufactures and sells hardware products including PCs, tablets, gaming and entertainment consoles, and other intelligent devices. The company provides a broad spectrum of services including cloud-based solutions, solution support, and consulting services. Microsoft markets, distributes, and sells offerings through original equipment manufacturers, distributors, resellers, online marketplaces, Microsoft stores, and other partner channels. The company has business presence across the Americas, Europe, Asia-Pacific, the Middle East, and Africa. Microsoft is headquartered in Redmond, Washington, the US.
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As depicted in the chart above, Microsoft's partner engagements are focused on serving clients across Western Europe, which accounted for majority of their overall partner engagements, followed by Asia-Pacific, according to GlobalData's report.
Healthcare, financial markets, and retail emerged as the top three industry verticals, that Microsoft is focusing on serving via its partners. These verticals together contributed 21.5% of the total vertical-specific partner engagements, with healthcare leading the partner engagement distribution.
The table below covers prominent partners of Microsoft based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Microsoft's partners are value-added distributors or resellers.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- Teradata
- Veeva Systems
- Pipedrive
- Guardicore
- NextGen Healthcare
- Zscaler
- UNIT4 Business Software
- Coupa Software
- SailPoint Technologies
- LogRhythm
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
