Emarsys eMarketing Systems, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s Emarsys eMarketing Systems Partner Ecosystem Profile, the business process applications, consulting services, and communications and collaboration categories account for 96.4% of the total partner engagements, as of October 2022. Buy the profile here.
Emarsys eMarketing Systems, a subsidiary of SAP, provides cloud-based marketing automation software for B2C companies to carry one-to-one communications with their customers across multiple channels and increase their sales and customer engagement. It provides Data, content personalization, automation and analytics for users to predict the behavior of consumers and send personalized product recommendations. Emarsys is headquartered in Vienna, Austria.
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As depicted in the chart above, Emarsys eMarketing Systems's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.
Retail, financial markets, and consumer goods emerged as the top three industry verticals, that Emarsys eMarketing Systems is focusing on serving via its partners. These verticals together contributed 30.4% of the total vertical-specific partner engagements, with retail leading the partner engagement distribution.
The table below covers prominent partners of Emarsys eMarketing Systems based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Emarsys eMarketing Systems's partners are value-added distributors or resellers.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- Liferay
- PROS Holdings
- Orbus Software
- Kooomo SaaS
- Temenos
- Anaplan
- TIBCO Software
- CyberArk Software
- Stibo Systems
- Influitive
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
