Constellation Software. has been granted a patent for a system that enhances online streaming by integrating targeted advertisement content based on a multicast log from linear broadcasts. This method allows for concurrent display of advertisements tailored to user-specific data across multiple devices. GlobalData’s report on Constellation Software gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Constellation Software, was a key innovation area identified from patents. Constellation Software's grant share as of June 2024 was 51%. Grant share is based on the ratio of number of grants to total number of patents.
Targeted advertisement content delivery in streaming media
The patent US12035015B2 outlines a method and system for delivering content to multiple consumers through a coordinated approach between a broadcast content management system (BCMS) and a streaming content management system (SCMS). The process begins with the BCMS generating a multicast log that includes a playlist of broadcast content, which consists of program content interspersed with advertisements. Each advertisement is associated with a tracking number provided by the buyer. This multicast log is then sent to the SCMS, which facilitates the concurrent broadcasting of the content to various video player systems. The SCMS also receives requests for advertisement content that include user-specific metadata, allowing it to select and insert relevant multicast advertisement content into the broadcasts based on this metadata and the information in the multicast log.
Additionally, the system allows for the tracking of advertisement content across multiple platforms using the same tracking number, enhancing the ability to manage and report on advertisement performance. The SCMS can send delivery information back to the BCMS, which can generate invoices or reports based on this data. The method also accommodates the inclusion of geographic and demographic information in the advertisement selection process, ensuring that the content delivered is tailored to the audience. Overall, this patent presents a comprehensive framework for optimizing content delivery and advertisement targeting in a multimedia environment.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
