CenturyLink, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s CenturyLink Partner Ecosystem Profile, the cloud computing, networking, and security categories account for 64.2% of the total partner engagements, as of October 2021. Buy the profile here.
Lumen Technologies, formerly CenturyLink, is a provider of communications, network services, security, cloud solutions, and managed services. The company offers local and long-distance, broadband, private line, data integration, managed hosting, ethernet, network access, video, wireless, voice and other services. It also provides professional services and other ancillary services. It serves residential, business, federal, state, and local agencies. The company markets solutions through inbound call centers, direct sales representatives, telemarketing and third parties, including retailers, door-to-door sales agents, satellite television providers, and digital marketing firms. The company’s business operations span North America, Europe, the Middle East, Africa, Latin America, and Asia-Pacific. Lumen Technologies is headquartered in Monroe, Louisiana, the US.
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As depicted in the chart above, CenturyLink's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by Asia-Pacific, according to GlobalData's report.
Healthcare, financial markets, and government emerged as the top three industry verticals, that CenturyLink is focusing on serving via its partners. These verticals together contributed 25.3% of the total vertical-specific partner engagements, with healthcare leading the partner engagement distribution.
The table below covers prominent partners of CenturyLink based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of CenturyLink's partners are value-added distributors or resellers.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- Datacom Group
- Kyndryl
- ForgeRock
- ChannelAdvisor
- Auth0
- CGI Group
- MFEC Public Company
- Avanade
- G-Able Company
- Cigniti Technologies
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
