Criteo, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s Criteo Partner Ecosystem Profile, the business process applications, data and analytics, and cloud computing categories account for 92.9% of the total partner engagements, as of November 2021. Buy the profile here.
Criteo is a technology company. It carries out the business of digital advertising services. The company’s products include Criteo dynamic retargeting, Criteo sponsored products for brands, Criteo customer acquisition, Criteo commerce display for brands, Criteo direct bidder, and Criteo audience match. The Criteo engine consists of prediction algorithms, recommendation algorithms, software systems and processes, a bidding engine, and an experimentation platform. The company launches multichannel and cross-device marketing campaigns in real-time, which uses retarget digital display ads. It also provides data assets that collect information about the interaction of users with its advertisers and publishers’ websites. The company operates in the Americas, Asia-Pacific, and Europe. Criteo is headquartered in Paris, Ile-de-France, France.
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As depicted in the chart above, Criteo's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.
Retail, financial markets, and consumer goods emerged as the top three industry verticals, that Criteo is focusing on serving via its partners. These verticals together contributed 23% of the total vertical-specific partner engagements, with retail leading the partner engagement distribution.
The table below covers prominent partners of Criteo based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of Criteo's partners are value-added distributors or resellers.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- Zivaro
- TietoEVRY
- G-Able Company
- Cigniti Technologies
- CyrusOne
- Happiest Minds Technologies
- Medallia
- Google Cloud
- PT Mitra Integrasi Informatika
- E & M Computing
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
