Finding a bug in your juice (or your kale) would usually be cause for complaint, but one Danish company wants you to pay for the privilege.
InsectKBH are the company behind new a juice called Fenten Farekyllinger, which literally translates as fifteen crickets.
Fenten Farekyllinger contains apple, ginger, and lemon and, you guessed it, the equivalent of fifteen crickets.
Eating insects, or entomophagy to give it its proper name, is a widespread practice in many corners of the globe.
Now bugs are slowly creeping their way into western cuisine and some are expecting them to become the next health craze, like kale before it.
If the thought of crunching on a cricket is leaving you gagging, have you tried offering your grandma a sushi roll recently?
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataChances are the thought of eating raw fish for lunch would not appeal to her.
Much of western cuisine has been lifted from other cultures and has slowly become a mainstay of western diets, with younger generations generally more open to trying new types of foods.
Bug protein already has a foothold in the world of sports nutrition with fitness fanatics consuming cricket flour and insect protein bars in recent years.
Crickets are an excellent source of protein, calcium, iron and vitamin B12. InsectKBH hope to expand this niche market and bring edible insects to a mainstream audience.
Produced in partnership with Bugging Denmark, the first Danish farm to produce insects for human consumption, InsectKBH are keen to point out the nutritional value of their product.
According to the company one bottle of Fenten Farekyllinger will provide you with over half your daily intake of B12.
Tastes better than it looks…
You might expect nutrition to be the main draw to crunching on a creepy crawly but apparently taste is a big factor too.
Bugging Denmark say their crickets take on the taste of whatever they are fed with endless flavour options possible. Chilli flavoured crickets anyone?
Whilst crickets may be one of the most common forays into the world of edible insects, the bug bus does not stop there.
There are those who promote the virtue of a range of insects’ natural flavour, especially when it comes to alcoholic drinks.
You are probably familiar with concept of a worm in a bottle of tequila but be prepared to start seeing ants in your gin?
For UK based Anty Gin it is the natural flavour of the red wood ant that gives their product a distinctive edge.
The producers add the distilled essence of approximately sixty two wood ants to each bottle of gin.
They claim that the reaction between the formic acid, produced by the ants, and alcohol captures the flavour of the bug.
The gin is produced in small batches, each of which has sold out. Take from that what you will.