The funding shows Creatio’s ongoing work in CRM and workflow automation using its AI-based no-code platform. Credit: Mongta Studio/Shutterstock.

Creatio, a competitor to Salesforce in the low-code software market, has raised $200m in a new funding round, elevating its valuation to $1.2bn and earning the ‘unicorn’ status.  

The investment round was spearheaded by Sapphire Ventures, with contributions from StepStone Group, Volition Capital, and Horizon Capital. 

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Since its inception in 2014, Creatio has grown to employ 700 staff members across seven offices worldwide, including locations in Poland and Ukraine.  

The company’s clientele comprises medium to large enterprises, such as Coca-Cola and MetLife. 

The capital infusion comes after a period of growth for Creatio, during which revenues surged by 50% annually over several years.  

In 2021, the company raised $68m after initially ‘bootstrapping’ and maintaining operations without external funding. 

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Creatio intends to channel new funds into accelerating product development by integrating generative AI to enhance automation in marketing and sales processes. 

The company is planning to double its R&D investment, focusing on expanding AI-assisted development and Copilot capabilities.  

Creatio is focused on improving no-code governance and Application Lifecycle Management (ALM) to provide secure, fast, and scalable automation solutions. 

Moreover, the company aims to broaden its ready-to-use components and templates, designed for industries such as manufacturing, financial services, insurance, and distribution.  

Creatio CEO Katherine Kostereva said: “Together with our channel partners, Creatio is on a mission to deliver an unprecedented time-to-value to our clients through the powerful combination of No-Code and AI. 

“With this investment, we will continue to disrupt the traditional enterprise software approach, helping our clients to accelerate time-to-value and use technology as a competitive differentiation in their business.”