comScore, a prominent information and communication technology (ICT) vendor, relies on a network of sales channel partners to sell and distribute its offerings across its customer base. According to proprietary analysis in GlobalData’s comScore Partner Ecosystem Profile, the business process applications, data and analytics, and application development and management categories account for 94.4% of the total partner engagements, as of February 2023. Buy the profile here.
comScore is a provider of measuring consumer audiences and advertising across media platforms. The company offers independent data, metrics, products, and services to its clients. Its products and solutions include ratings and planning, analytics and optimization, and movie reporting and analytics products. The company is an OTT offeror and distributor of streaming video content and also manages advertising agencies. CSI provides data information that combines information about content and advertising consumption on digital, television, and movie screens with demographics and other descriptive information. The company operates in Europe, North America, Latin America, and Asia. CSI is headquartered in Reston, Virginia, the US.
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As depicted in the chart above, comScore's partner engagements are focused on serving clients across North America, which accounted for majority of their overall partner engagements, followed by Western Europe, according to GlobalData's report.
Retail, media, and consumer goods emerged as the top three industry verticals, that comScore is focusing on serving via its partners. These verticals together contributed 30% of the total vertical-specific partner engagements, with retail leading the partner engagement distribution.
The table below covers prominent partners of comScore based on GlobalData's proprietary scoring framework, which analyzes partner engagements on multiple parameters including revenue band, employee band, partnership certification, partner vertical and geography focus, among others. The majority of comScore's partners are value-added distributors or resellers.
GlobalData's Partner Network Database tracks and evaluates the partner ecosystem for over 300 ICT vendors, across 29 industries, 18 ICT solution areas, and 7 regions using a proprietary partner scoring framework. To uncover and analyses the partner network for other leading ICT vendors, access GlobalData's proprietary partner ecosystem profiles below:
- Tyler Technologies
- Adyen
- Logicalis Group
- FactSet Research Systems
- PT Mitra Integrasi Informatika
- Vega Technology
- Sailthru
- Orange Business Services
- Kyndryl
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Partner Network Database tracks partner ecosystem of IT vendors. The database offers granular details on official partners of the IT vendors spread across the geographies. This analysis considers only partners details that are sourced from company website, press releases, CXO commentary from the publicly available sources and excludes all terminated and rumoured partner deals.
