CommScope Holding has been granted a patent for methods, systems, and computer readable media that facilitate coordination between QAM and adaptive bitrate content delivery. The patent enables the identification and retrieval of advertisements or alternate content based on location information associated with a device. The retrieved content can then be placed into a stream carrying requested content, depending on the specific mode of delivery selected. The patent also covers the retrieval of playback information, channel manifest, advertisement placement information, and the generation of a channel manifest with spliced advertisements. GlobalData’s report on CommScope Holding gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on CommScope Holding, Collision avoidance system was a key innovation area identified from patents. CommScope Holding's grant share as of September 2023 was 58%. Grant share is based on the ratio of number of grants to total number of patents.
Coordination between qam and adaptive bitrate content delivery
A recently granted patent (Publication Number: US11778246B2) describes a method and system for delivering content with spliced advertisements to a device. The method involves retrieving playback information and location information associated with the device requesting content. This information is obtained by a manifest controller from an edge device that provides content through a QAM device. The method also includes retrieving a channel manifest associated with the content and advertisement placement information. The advertisement placement information is resolved to a format associated with a path for delivering the content to the device. An advertisement manifest is retrieved, and a channel manifest with spliced advertisements is generated. Finally, the channel manifest with spliced advertisements is outputted to the device.
The patent also mentions that the advertisement placement information may include one or more advertisement spot identifiers, which are resolved to URLs. The location information associated with the device can include a network identifier, a zone identifier, region attributes, or profile attributes. The advertisement manifest can be selected and retrieved based on the location information associated with the device or tune in/out information.
The system described in the patent includes a manifest controller that performs the same functions as the method. It retrieves playback information and location information associated with the device, retrieves a channel manifest, retrieves advertisement placement information, resolves the advertisement placement information, retrieves an advertisement manifest, generates a channel manifest with spliced advertisements, and outputs the channel manifest with spliced advertisements to the device.
Overall, this patent describes a method and system for delivering content with spliced advertisements to a device. By retrieving playback information, location information, and advertisement placement information, the system can generate a channel manifest with spliced advertisements tailored to the device's location and other attributes. This technology has the potential to enhance the delivery of content and advertisements to users, providing a more personalized and targeted viewing experience.
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