Cardlytics. has been granted a patent for a system that transmits interactive content to applications. The system analyzes mapping metadata and deployment criteria to render permissible content elements based on user spend history and location, ensuring relevant content is displayed when specific thresholds are met. GlobalData’s report on Cardlytics gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Cardlytics, Dynamic premium pricing was a key innovation area identified from patents. Cardlytics's grant share as of July 2024 was 36%. Grant share is based on the ratio of number of grants to total number of patents.
The granted patent US12041143B2 outlines a system designed for transmitting interactive content, which integrates a data store of permissible content elements and a processor that manages the identification, activation, and deployment of these elements based on user interaction and location data. The system identifies permissible content elements linked to specific entities and their locations, utilizing spend history from an external computing system. Upon receiving an activation for a content element, the processor generates deployment criteria based on the entity's location and establishes a dissatisfaction threshold, which determines when content should be rendered on a display. The system also tracks the satisfaction of these criteria to ensure relevant content is presented to users.
Additionally, the patent details various configurations for the processor, including the ability to customize content elements, verify deployment criteria based on real-time data, and utilize mapping metadata to enhance user experience. The deployment criteria can include factors such as proximity to a pathway, time constraints, and specific environmental conditions. The system is designed to operate in a distributed computing environment, allowing for seamless communication between local and remote devices. Furthermore, it includes provisions for adjusting deployment criteria based on user engagement and verifying the availability of associated articles at respective locations. This comprehensive approach aims to optimize the delivery of interactive content tailored to user preferences and contextual factors.
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