All articles by Sarah Brady

Sarah Brady

Amazon unveils AI shopping assistant Rufus

The ethics of artificial intelligence (AI) development and data privacy remain challenges for e-commerce companies integrating the emerging technology.

Okta announces layoffs affecting 400 staff

The company said the cuts align with its efforts to address financial challenges and streamline operations.

Netflix triumphs in 2023 with strategic gaming expansion and ad plan – GlobalData

The company’s new advertising plan and paid sharing options in 2023 have had positive effects on consumer sentiment.

Proofpoint lays off 280 employees in efficiency restructuring

GlobalData predicts that cybersecurity revenues will reach $344bn worldwide by 2030.

Reliance, Bodhi tree eye 60% stake in Disney India merger, valued at $3.5bn

The deal values Disney’s Indian operations at $3.5bn, significantly lower than the $15-$16bn estimated during Disney’s 2017 acquisition of Fox.

US government issues call for AI talent

The US government aims to use AI in everything from climate change initiatives to the disability benefit processes.

Flawed tech recruitment leaves a quarter of UK hires without essential skills, study finds

Almost three quarters of UK businesses fail to conduct competency tests for technical hires.

PayPal to cut nine percent of global workforce

The company’s branded products face challenges from competitors like Apple.

Germany to green light EU’s AI Act following compromise

The German government has pledged close to a billion euros over the course of the next two years for AI research.

WPP unveils AI-driven advertising strategy

Global advertising giant WPP announces it will invest £250m in AI technology.