Consumers are becoming increasingly receptive to digital assistants

The idea that an individual Amazon staffer is listening to and annotating recordings of a consumer’s voice may make the company’s presence in the home seem that much more invasive to some. But it is unlikely to dent sales of the popular smart speakers.

As digital personal assistants move past gimmicky mobile usage to adoption in the home, take-up is on the rise.

Almost half (45%) of global consumers believe digital assistants such as Siri and Alexa will have a positive impact on society in the future.

Consumers are increasingly receptive to the benefits of this relatively new technology, even in the face of growing criticisms about data security and privacy concerns.

Apple’s Siri was one of the first mainstream assistants and operated on a mobile operating system (OS). Over the past few years, however, advances in technology have spawned the rise of smart speakers and other applications to assist living in “smart homes.” Developments in software now allow users to respond to emails via voice command, surf the internet, and obtain the latest weather forecasts, amongst many other functions that add convenience to consumers’ lifestyles.

One of the barriers that digital assistants have successfully overcome is a broad appeal to all demographics. Amazon Alexa is one example of artificial intelligence (AI) powered assistant that is frequently updated for ever-increasing functions.

Alexa Guard is useful to homeowners who can expect their digital assistant to help detect sounds of broken glass and smoke detectors in the event of accidents or intrusions. For older consumers who may struggle to justify smartphone usage, a virtual companion in the home can help mitigate loneliness and enable quick contact access in case of emergencies.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Tick here to opt out of curated industry news, reports, and event updates from Verdict.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.