Since the launch of ChatGPT in late 2022, AI has become a household topic and is perhaps now the most popular technology theme in the world.
Generative AI, which highlights the creation capabilities of AI, is the fastest-growing and most popular segment of AI. GlobalData even predicts that generative AI revenues will grow at a staggering compound annual growth rate of 91% between 2023 and 2027.
In addition to its other impressive capabilities, a standout ability of generative AI that also catches considerable media attention is that it can create visual and voice clones of real people. In the media industry, for instance, it allows studios to clone and recreate the voices of actors who are dead or retired. Notably, in 2022’s Kenobi, an AI clone of James Earl Jones’s voice was used to voice Darth Vader even though Jones had already retired.
AI clones in the future of work
However, this is not the only use for AI clones and several industries plan to employ it in different ways.
For instance, Zoom’s CEO, Eric Yuan, suggested this year that he envisions a future in which AI-powered digital twins can attend meetings instead of humans as AI clones and even make decisions for them. He suggests that with AI clones participating in meetings rather than humans, people can spend more time on more important matters.
Another example was in last month’s Meta Connect keynote. At the event, Meta’s CEO Mark Zuckerberg showcased AI Studio, which allows for the design of personalised chatbots. He asked Don Allen Stevenson III, a creator, to join him on the stage. After this, Zuckerberg started a video call and chat with an AI-created clone of Stevenson on his phone while the creator was standing next to him and watching himself with the rest of the audience on the big screen. Stevenson said that he uses the platform to respond to his DMs when he does not have time.
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By GlobalDataThere will likely be arguments against the use of AI clones in work as many will not trust its reliability enough to allow it to make decisions on their behalf. However, this may change in the future. According to GlobalData, in ten to 30 years, generative AI will be considerably more reliable and have enhanced conversational ability. It will reach almost 100% accuracy and have a “knowledge of the world” that includes common sense, facts, and planning capabilities.
In general, these AI clones can assist individuals in their tasks and reduce workloads. However, as generative AI’s capabilities and accuracy increase, AI clones will be employed for more sophisticated tasks.
AI-powered clones can be exploited by criminals
However, with them being so realistic, AI clones can also offer considerable opportunities for fraudsters and scammers to exploit.
For instance, early this year, CNN World reported that a group of scammers deceived an employee to pay $25m utilising deepfake technology in a conference call to pose as the company’s CFO in Hong Kong.
In May, WPP CEO Mark Read was also targeted by fraudsters. The criminals attempted to trick WPP employees by setting up a WhatsApp account with a publicly available photo of Read to arrange a video call with them. In the meeting, the scammers utilised the CEO’s and another executive’s voice clones and their footage from YouTube to extract money and personal information. Luckily, the attempt was unsuccessful. With the use of AI clones in society and businesses set to increase, organisations and individuals must be aware of their potential dangers while ensuring that they make the most out of their benefits.
