Amplitude. has been granted a patent for a universal integration framework that enhances data analytics pipelines. The system enables the generation and updating of target consumer groups based on internal and partner data, facilitating improved consumer engagement through a cloud platform that integrates with multiple client and partner platforms. GlobalData’s report on Amplitude gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Amplitude, Customized implants was a key innovation area identified from patents. Amplitude's grant share as of July 2024 was 50%. Grant share is based on the ratio of number of grants to total number of patents.
Universal integration framework for data analytics pipelines
The granted patent US12014400B1 outlines a computer-implemented method and system designed to facilitate communication between a cloud platform, client devices, and partner platforms. The method begins with the cloud platform receiving internal consumer data from client devices, which includes a consumer ID and target characteristics. This data is used to generate a target consumer group that can be updated based on additional consumer update data received from partner platforms. The cloud platform also manages authentication credentials to ensure secure communication between client devices and partner platforms, allowing for the transmission of the target consumer group or its updates. Furthermore, the cloud platform is equipped to handle various data structures from partner platforms, utilizing a partner transformation language to standardize the data for effective processing.
In addition to the core functionalities, the system includes components such as a client-facing portal for data input, a partner engine for managing outbound communications, and an event engine for processing inbound partner data. The analytics service module plays a crucial role in generating and updating target consumer groups based on the integrated data. The system also features a sync schedule to regulate data transmission and includes mechanisms for storing consumer update data and generating event instructions. Overall, the patent describes a comprehensive framework for leveraging consumer data across multiple platforms to enhance content presentation to consumers while ensuring data integrity and security.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
