Amplitude. has been granted a patent for a universal integration framework that enhances data analytics pipelines. The system facilitates communication between client devices and partner platforms, enabling the generation and updating of target consumer groups based on internal and partner data to improve consumer engagement. GlobalData’s report on Amplitude gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Amplitude, Customized implants was a key innovation area identified from patents. Amplitude's grant share as of June 2024 was 50%. Grant share is based on the ratio of number of grants to total number of patents.
Universal integration framework for data analytics pipelines
The granted patent US12014400B1 outlines a computer-implemented method and system designed to facilitate communication between a cloud platform, client devices, and partner platforms. The method begins with the cloud platform receiving internal consumer data from client devices, which includes a consumer ID and target characteristics. This data is used to generate a target consumer group that can be updated based on consumer update data, which is integrated with partner data from various partner platforms. The cloud platform also manages authentication credentials to ensure secure communication between client devices and partner platforms, allowing for the transmission of the target consumer group or its updates. Additionally, the cloud platform employs a partner transformation language to standardize the diverse data structures received from partner platforms, ensuring that the data is interpretable and usable.
Further claims detail the operational capabilities of the system, including the identification of event instructions related to partner events, the storage of consumer update data, and the generation of updated consumer data. The cloud platform is equipped with a client-facing portal for user interaction, an event engine for processing inbound partner data, and an analytics service module for generating and updating target consumer groups. The system also incorporates a sync schedule to manage data transmission timing and includes features for encrypting outbound data and resuming data transfers from specific checkpoints. Overall, the patent describes a comprehensive framework for managing consumer data and enhancing content presentation through partner platforms, emphasizing security, data integration, and user-defined characteristics.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
