Hyundai and Amazon have announced a partnership that includes the cloud, e-commerce and Amazon’s Alexa. Credit: JHVEPhoto/shutterstock.com.

Hyundai and Amazon have announced that Hyundai car models will be available to purchase on the e-commerce giant’s US site in 2024. 

The announcement is part of a broader collaboration between the two companies that will make Amazon Web Service its preferred cloud provider, as well as fitting Amazon’s virtual assistant Alexa into next-generation Hyundai vehicles.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

From 2024, auto traders will be able to sell Hyundai cars via Amazon’s site where users will be able to filter out vehicle types and colours like they do on existing Amazon products. 

E-commerce has grown exponentially in recent years. Research company GlobalData’s E-commerce – Thematic Intelligence report (2023) states that the total world market for e-commerce grew at a compound annual growth rate of 15% between the years 2016 and 2022, reaching a total worth of $5.9trn.  

GlobalData forecasts that the sector could be worth more than $9trn by 2027.

Head of marketing at UK car dealership group Big Motoring World Ian Hajyzamanali was not convinced by the prospect of a complete overhaul of the automotive industry following the partnership.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Hajyzamanali told Verdict that although the Covid-19 pandemic acted as a catalyst for online car dealership, there has since been a return to physical dealerships as lockdowns lifted. 

However, he said that both the automotive industry and e-commerce work on incredibly tight price margins.  

“Amazon is a major player in the world of e-commerce and so no doubt this will have an impact; however, I do not envisage a revolution but instead an evolution,” Hajyzamanali stated.