Altice USA‘s patent involves a method for optimizing inventory based on predicted viewership by collecting and analyzing viewing data from set-top boxes. The system evaluates past viewership data to predict future viewership, allowing for targeted advertising opportunities based on viewer tendencies. GlobalData’s report on Altice USA gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Altice USA, was a key innovation area identified from patents. Altice USA's grant share as of February 2024 was 93%. Grant share is based on the ratio of number of grants to total number of patents.
Predicting viewership for future events based on past data
A recently granted patent (Publication Number: US11917243B1) outlines a computer-implemented method for predicting viewership for future occurrences of periodic events based on historical data and market segment tendencies. The method involves receiving viewership data from set-top boxes, determining the market segment's tendency to view the event, predicting future viewership, evaluating historical data, generating a confidence metric, and offering advertising opportunities during high viewership time slots to advertisers targeting the identified market segment. The system also associates historical viewership with viewer characteristics to define the market segment, allowing for more targeted advertising strategies.
Furthermore, the patent describes a headend system with a service-provider managed network that implements the method outlined in the patent. The headend system includes a memory storing instructions and a processor executing these instructions to receive viewership data, predict future viewership, evaluate historical data, generate confidence metrics, and offer advertising opportunities during peak viewership time slots. The system also allows for the association of historical viewership with viewer characteristics to define the market segment accurately. By leveraging data from set-top boxes and analyzing viewer tendencies, this system aims to optimize advertising strategies and maximize viewership for periodic events, providing valuable insights for advertisers and content providers in the media industry.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
